Promise Keepers Canada is thrilled to announce the launch of Seven magazine. Until recently, Promise Keepers had distributed New Man magazine as part of its efforts to provide men with personal growth resources at home. According to Jeff Stearns, Marketing Manager for Promise Keepers Canada, while New Man fulfilled a need for a Christian men’s magazine it was not without problems, “Over time the need for a Canadian magazine had become obvious. Editions with George Bush, the American flag and Mike Huckabee on the cover just didn’t resonate very well with the guys”

Promise Keepers Canada has partnered with ChristianWeek to create a “made in Canada” solution. Doug Koop from ChristianWeek explains: “The new magazine’s primary audience is Canadian men. It will focus on issues in the Canadian context, but will not ignore the rest of the world.”

Seven magazine will be more than just Canadian, it will be a Christian magazine for men. According to Doug “The magazine will uphold Christian principles unapologetically and joyfully... it will be thoroughly rooted in Christian understandings. It seeks to provide information and perspectives grounded in a biblically informed worldview.”

The intent of Seven magazine may be clear but the name Seven has already started to raise questions. Ron Hannah, President of Promise Keepers Canada, explains the rationale behind the name:

“For those familiar with God’s word, the number seven is often used as a sign of completeness... The number seven is also very significant for Promise Keepers and references the Seven Promises of a Promise Keeper... 1) Honour Jesus Christ 2) Accountability 3) Commitment to Purity 4) Building Godly Families 5) Support the Body of Christ 6) Unite in Biblical Unity and 7) A Commitment to the Great Commandment and the Great Commission.”

Biblical does not mean boring. Seven will “be unafraid to be controversial, but not interested in being confrontational. It will not shirk from an edgy approach and no topic is off limits... It’s written with an appreciation for the complexity of things; not given to simplistic or formulaic responses” says Doug.

Jeff is confident that Seven is the ministry tool Promise Keepers needed, “We have put together a gifted team and I can’t wait for the first issue. This is the solution we were looking for. Men are going to love it”

Launching this Father’s Day, readers interested in receiving the premier issue can reserve their copy at: www.WiseChoices.ca